A wide range of benefits come with shopping online. For many of us, online shopping is quicker, easier and much more convenient than going into a physical store. So it’s no surprise that the number of people doing their shopping online is on the rise.
In this round up we share all of the most up-to-date facts, figures and statistics surrounding E-commerce, including how much the average person spends online, what percentage of retail sales online shopping accounts for and more.
The most popular global ecommerce platform (based on web searches) is Shopify with a whopping 2,800,000 searches every month globally
14.1% of all global retail sales in 2019 were made online
Global retail purchases in 2019
We polled 1,008 people in the USA and 1,003 people in the UK over the course of October 2020 to identify how the pandemic has impacted their shopping. Here's what they told us:
The Office for National Statistics’ most recent report shows the percentage of retail sales that are made online. As you can see from the graph, online shopping figures peaked significantly in May 2020, a few months after the Coronavirus pandemic caused many highstreet retailers to close their doors to the public.
The percentage of retail sales made online from 2006 to 2020 (Source: Office for National Statistics)
As you can see, in May 2020 online sales rose substantially, accounting for 32.8% of total retail sales that month. The number of purchases being made online then decreased over the following months.
Online searches containing the phrase “buy online” also appear to have peaked early on in the year (around March/April time) and then decreased each month for the last 6 months. However, with many countries now going into second wave lockdown due to the COVID-19 pandemic, it’s more than likely that online sales will pick up as a result of many non-essential shops being forced to close.
Average online searches containing “buy online” made between 2004 and 2020. Source: Keyword Finder
So now we know we know how popular online shopping is around the world, what are the statistics surrounding how we use e-commerce sites?
Which countries have the biggest e-commerce markets? And what percentage of sales in these countries are made online? In this section we answer these questions, providing everything you need to know about the 2020 global e-commerce market.
One thing we can be confident of is the fact that covid is likely to have accelerated the rate at which online shopping grows as a proportion of overall shopping. With stores closed across a number of countries and a fearfulness of many consumers to head to busy shops, this year may well prove to be the year that more “offline” shoppers started spending more online.